Contractor Pro
Practices Used:
Competitive Audit, Directed Storytelling, User Journey Mapping, Feature Cards, Kano Analysis, Prototyping
Role:
UX Researcher, UX Designer
What is Contractor Pro?
A mobile first website that looks to help people in the trades, specifically small business owners with managing, organizing and streamlining their business in a more effective way. Contractor Pros goal is to create an app that is ‘powerful simplicity.’
“Powerful Simplicity”
- Contractor Pro
First steps of the project
Competitive analysis - an important first step in the research process. Looking through 4 other competitors in the industry my team found similar products, but the idea and vision behind Contractor Pro is stands out amongst them.
Directed storytelling with stakeholders - This was a great opportunity to learn more about the company from the client, the vision for this product and current pain points. With the product still in production, it meant that the stakeholders were open to all ideas.
Journey Mapping
Journey Mapping was a helpful tool to create an understanding of what a day in the life of our client.
While creating the Journey Map, it was clear how different every day can be for an owner as well as how much there is to track.
Between admin work, keeping track of your jobs and subcontractors, the ups and downs of owning a business, the Journey Map helped me build my ideas and gave me insight into how my ideas and design could assist this client better their mobile first site.
Feature cards
Taking into consideration my research, interview and journey mapping, I could then take the data gathered and create low-fidelity feature concepts that address not only the goals of the client, but their pain points as well.
Coming back together with my team, we each brought our feature cards in front of a developer at Contractor Pro and were able to learn the difficulty of each idea and how long it would take.
We limited ourselves to a budget of 15, which was approximately one sprint.
Tech Scoping
After meeting with the developer from Contractor Pro, my team revisited all feature cards made, in total 43. We voted on the top 10 cards to bring forward to a survey. This survey went to 8 people. 3 of my features were chosen for this survey.
Kano Analysis
My team analyzed the results of our features using the Kano Analysis method. One of my features that was in the survey came back with the highest rating. That specific one was adding a calendar to the mobile first site.
Future Recommendations
This project was exciting to work on because of the mobile first app being in its beginning stages, there was a lot of space for new ideas. To present to the client, I chose one idea from the list in which we surveyed. This was the calendar, which had the highest rating from the survey takers. The other idea was one in which I found important, but didn’t make it into the Kano survey. When the project concluded, I sent a report to the client with my findings and suggestions.
Below I have also shared the features in which I suggested the client focus on, as well as the rational.